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tcc Presents Barista Training Workshops
By A World Class Barista for Singapore’s Media

Singapore – the coffee connoisseur (tcc) is proud to present a series of Barista Training Workshops conducted by a world class barista for members of the Singapore media and tcc crew in the quest to perfect the perfect espresso.

During the interactive hands-on workshops, members of the media will don barista aprons, roll up their sleeves and learn successful barista techniques for the ultimate espresso experience. After the workshops, the media will never again settle for anything but a superb cup of espresson!

The series of workshops made possible by tcc is hosted by Andrea Lattuada, Master Trainer of the Italian Coffee Training Centre in Italy.

Espresso is fifteen minutes of experience, there is nothing like a true espresso”, says Andrea.

“I have searched the globe for the secrets of making the world’s best espresso. I am very excited about bringing the world of coffee to Singapore, a nation renowned for enjoying the finer things in life.”

In order to give their discerning guests the best coffee experience possible, tcc looked to Italy - a nation of coffee aficionados. The company invited Andrea to Singapore to conduct training workshops for the tcc crew and to demystify the art of making the perfect expresso to the media.

“There are much knowledge and skills to making a perfect cup of espresso. And it is our goal that every tcc art boutique caffè provide our guests with some of the best espressos and coffee experiences in the world.” Ms Abbey Chang, Assistant Vice President of Sarika Connoisseur Café Pte Ltd said. “We want our discerning guests to enjoy the ambience of our art boutique caffès while enjoying a really good cup of coffee and know we at tcc take our coffees seriously.”

About Andrea Lattuada

In the quest for the perfect espresso, Italian Andrea Lattuada has toured the globe intoxicated by the aroma of coffee beans and sampling espressos worldwide. After a long search Andrea has mastered the art of the perfect espresso and is passionate about the world, learning how to create and enjoy the perfect espresso. Andrea’s
credentials are impressive. He is the Master Trainer in residence at the Italian Coffee Training Centre, voted one of the best schools in the world, the official Judge for the World Championship of Barista in Switzerland in 2006, and winner of numerous awards including The Italian Barista & Bartender Championship 2003. He is also an architect and designer specialising in coffee boutiques and an ex-professional basketball player.

About tcc

the coffee connoisseur (tcc) is the leading purveyor of gourmet coffees in Singapore, offering the discerning coffee drinker an extensive range of exclusive, top-quality coffees, brewed to perfection.

With over 60 varieties of innovative coffee concoctions tcc also offers a selection of gourmet food, ranging from snacks and main courses to delectable desserts, amidst cosy and stylish ambiences synonymous with all tcc art boutique caffès.

Whether you are a coffee aficionado, having a business meeting, catching up with friends or simply relaxing over an aromatic cup of coffee, every tcc art boutique caffè is created with the comfort and pleasure of the guests in mind.

Being an ardent advocate of the arts, many of tcc art boutique caffès are lined with inspirational art collections, where guests can appreciate great works of arts over a truly exceptional cup of coffee.

Since its humble beginnings on 18 December 2003, and its first cup of coffee served, the company has expanded to 19 art boutique caffès throughout Singapore as of July 2006, with more on the way. Proud of its quality brand, tcc envisioned to being the leading hospitality brand in Singapore and the region.

For more information please refer to tcc’s website at: www.thecoffeeconnoisseur.com.

Media enquiries for the Barista Training
by the coffee connoisseur (tcc)

Please contact:
Jessica Lim – Charungchareonvejj
Salut Lifestyle & Communications

Tel: 98313067 Fax: 68361321
Email: jessica_lim@pacific.net.sg



Issued by:
the coffee connoisseur (tcc)

Henry Tan
Marketing Communications Manager

Tel: 6336 5675 Fax: 6338 9031
Email: henry_tan@thecoffeeconnoisseur.com

 
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